Posted by laryn on Nov 3, 2009
I have to wonder who Audi is targeting with this ad. Are they really mocking their target demographic and then trying to sell them a car? I suspect they are trying to target the people who haven't yet worked up the energy to ride their bike more often, who realize the environment is important and that they should be doing something about it, but all that they know in terms of alternatives are stereotypes (which Audi plays firmly into as they try to sell more cars, making people who choose other options look uncomfortable, inconvenienced, or dorky). Either way, I agree with @chrisbaskind that the ad is "ill-considered."
