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Avaaz.org in the Economist!

Our partner, Avaaz.org is in the Economist this week! An article titled "A town crier in the global village" introduces Avaaz to their readership.

Simple DIY Live Event Broadcasting (UStream)

Live streaming an event used to be a major investment of time and money. These days, if you want a simple, do-it-yourself option to stream an event, you can be streaming in short order. You'll still want to invest the time to test and make sure your setup is working well, and probably to integrate the folks that are on the other end of the stream into the event somehow (perhaps through a special Twitter hashtag or by inviting emails). UStream even has mobile apps to allow you to broadcast from your phone, or to allow your viewers to watch on their phones!

The basics of non-profit SEO, part 10: Spoonfeed the search engines what you want them to eat (using sitemaps)

There are two types of sitemaps -- those primarily for your human visitors and those that are for your search engine robot visitors. Both types of sitemap provide a summary of content on the site in the form of links, and both can provide some SEO value if you build your internal links correctly. I'll focus primarily on the latter in this post, which are often referred to as XML Sitemaps and are supported by all the major search engines.

Celebrating the Life of Kit Collins, rscj

On Thursday March 18, 2010, Sister Kit Collins passed away at her home in Washington, DC. She lived her life as an advocate for the poor, a champion of justice, and a true example of the expansive and unconditional love of Christ. Through her ministry in education and at the Center for Educational Design and Communication, she touched innumerable lives, making the world a better place for all those who crossed her path. Share a Kit story here.

Site analytics, SEO and privacy

Keeping track of your site statistics is an important part of assessing the success of your online presence. You can see where your visitors are coming from and what they are looking at, which can help as you try to make your site as valuable as possible and measure the success of your SEO goals. Google Analytics is a common solution, but since some non-profits have privacy issues with integrating their sites with the Google Empire I'm also listing some other resources which allow you to retain your own stats on your own server.

The basics of non-profit SEO, part 9: Use an SEO browser to see what Google sees

Continuing our series of non-profit SEO tips, I encourage you to take a look at your site as it renders in text form, as it is "seen" by Google and other search engines.There are a number of different "SEO browsers" you can experiment with to see which of them is useful for you.

Use a heat map to see how your visitors are using your homepage (ClickHeat)

Looking at your stats can give you a pretty good idea of how your visitors are using your site and which content they are finding, but sometimes it would be helpful to know a little more information. Setting up a heat map can help you determine which parts of the page are most prominent and are  the best at attracting clicks.

Our senior designer is January's featured "Alumni in Design" at DC AIGA

Our senior designer, Laryn Kragt Bakker, is the featured "Alumni in Design" at the Dordt College AIGA student group site. He discusses his background, CEDC, and his recently published novel, and he shows some sample designs. See the excerpt below, or read the entire thing and view the design samples at DC AIGA.

Should small non-profits bother with the "social media revolution"?

Many small non-profits are asking questions about whether or how deeply to get involved in social networks and social media. It's important to think it through before jumping in, because it will take a certain amount of resources to do it right and you will want to make sure you can devote them to it before you begin. If you are in this situation, you may find the video embedded below to be helpful in terms of quantifying the extent of social media adoption in broad terms.

How to find images for your non-profit blog or project (free or low cost)

If your non-profit has a blog, you may need imagery periodically to illustrate a post. Here are a few resources to help you locate free (or low cost) imagery. (They can potentially also help with other projects, but make sure that you don't use an image just because it is free when you can find another image that would make a campaign or advertisement much more effective).